Empowering Small and Medium Entrepreneurs Through Hands-on Workshop

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From bringing your business online to growing its reach internationally, our online learning material and tools can help you take your business further. A  Workshop for Small and Medium Entrepreneurs will be held on 10th February 2024 from 8.30 am to 12.30 pm at Galle Chamber of Commerce Auditorium.

FREE REGISTRATION Registration End!

Key Focus Areas

    1. Understanding Digital Transformation:
      • Introduction to digital transformation in the context of global exports.
      • The importance of digitalization for medium-sized export businesses.
    2. Market Trends and Consumer Behavior:
      • Analyzing current global market trends in the export sector.
      • Understanding the digital expectations of international consumers.
    3. Digital Tools for Export Businesses:
      • Overview of digital tools (CRM systems, e-commerce platforms, digital marketing tools) relevant to exporters.
      • Demonstrations and case studies of successful digital tool adoption.
    4. E-commerce Strategies:
      • Developing an effective e-commerce strategy for export businesses.
      • Leveraging online platforms to reach global markets.
    5. Digital Marketing for Global Reach:
      • Introduction to digital marketing channels (SEO, social media, email marketing).
      • Crafting digital marketing strategies for export promotion.
    6. Data Analytics and Decision Making:
      • Utilizing data analytics for market insight and strategic planning.
      • Tools and techniques for effective data analysis.
    7. Cybersecurity and Data Protection:
      • Best practices for securing online transactions and protecting customer data.
    8. Implementing Digital Transformation:
      • Roadmap for integrating digital technologies into business operations.
      • Change management and organizational culture adaptation


Facilitator

Isura Silva, is a Business Consultant and Performance Coach in Digital Transformation. He helps Corporate, Public and Not-for-Profit sector organisations to go digital by working with senior managers and their teams. He’s a seasoned coach and trainer on Google Ventures’ Sprint methodology and British Council’s Active Citizen workshops.

Just after graduating, he managed an IT for Development Not-for-Profit for 12 years to help rural entrepreneurs by connecting corporate, government, and Not-for-profit partners to improve their education and employment for a digital economy. He showcased the journey in his TEDxColombo talk.

He was featured in “40 Under 40” in Echelon magazine, in a list of 40 Sri Lankans under 40 years of age, who are considered important risk-takers, job creators, and rule breakers. He is also a noted speaker on “Future of Work”.

Isura has a Bachelor’s Degree in Chemical and Process Engineering from the University of Moratuwa. He is a Passed finalist of the Chartered Institute of Management Accountants (CIMA). He has a certificate in Data Science from Johns Hopkins University, USA.